Here's why I find the company's partnership with Apple notable: Adobe made a big stink in 2010 about how much control software makers cede when using Apple's app stores to distribute software. Adobe has sold several iOS apps on the App Store used for iPhones and iPads, and it offers the free Carousel app for editing and sharing photos on the Mac App Store, but the Elements products are closer to the company's core business. Second, those prices indicate growing comfort on Adobe's part to rely at least in part on Apple for that distribution. And although Adobe doesn't have to pay for the server maintenance, billing, and download bandwidth consumption when a sale goes through the Mac App Store, Apple gets to keep 30 percent of the purchase price. Note also that although the Mac App Store pricing for the Elements packages-$79.99 each-roughly matches the cost of Premiere and Photoshop Elements 10 at retail outlets, it's cheaper than what Adobe itself charges to buy directly from its site, $99.99 each. That's especially true it comes to mammoth downloads like Photoshop Elements, at 1.21GB, or Premiere Elements, at 924MB. Adobe has been doing this for years through its own site, and plenty of other software arrives over the Net, but some folks are still accustomed to getting CDs or DVDs in a cardboard box. I see five implications of Adobe using the Mac App Store compared to traditional ways of selling software.įirst, and most obviously, it accelerates the move to software distribution by download. The Mac App Store, a standard feature of recent versions of Mac OS X, lets Apple account holders download software to their computers the same way they might download apps for their iPhones.
The move parallels what Adobe already has done with iOS apps and expands on its earlier sales only of Photoshop Elements 9 on the Mac App Store. Adobe Systems and Apple may not see eye to eye over the Flash Player plug-in, but they've come to an understanding with the new app store era of software distribution.Īdobe announced today that both its consumer-oriented photo and video software, Photoshop Elements 10 and Premiere Elements 10, are now available on the Mac App Store.
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